Brent Kassing
Brent Kassing, Vice-President of Client Engagement for Utilligent, is an experienced professional services executive who has sold and delivered approximately 50 solutions throughout North America. These projects have included large system implementations, strategic initiatives, technology assessments and most recently, complex CIS procurements. His primary goal on every engagement is superior delivery of all services ensuring success of the project and my clients.

Brent has worked at some of the largest utilities in North America including Southern Company, Duke Energy, National Grid and Exelon as well as delivering projects at Independent System Operators, municipalities and co-operatives.
Read some of Brent's thoughts on CRM, CIS and Analytics.

Brent completed his undergraduate studies at the University of Kansas in Lawrence, KS and his graduate studies (MBA) at Rollins College in Winter Park, FL.

Outside of work, Brent is board President of
Ray of Hope Amazon, a USA-based 501(c)(3) organization that provides strategic guidance and fundraising support to the Brazil based Ray of Hope — Amazon. This organization supports the physical and spiritual needs of remote villages that border the Amazon River and has become an integral part of his life. Read Brent’s article on the Five Lessons Businesses Can Learn from a Team of Missionaries or LISTEN to his podcast on these lessons.
Professional Experience
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Vice President, Client Engagement (2019 - Present)
Utilligent is an operations and technology management consulting firm guiding the largest utilities in North America and Asia.

  • Responsible for establishing consistent processes and procedures across our client basement ensuring customer delight and the strategic pursuit of addition client programs.
  • Leading efforts associated with the establishment of an Enterprise Transformation Office at Duquesne Light Co.
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Vice President (2019); Director (2016-2019)
TMG Consulting is a vendor agnostic firm long-recognized for identifying and implementing technologies and solutions to utility clients. TMG has positioned over 250 utilities for success over the course of more than 400 advisory, client-side delivery support and research projects.
  • Instrumental in the growth of the firm with sales across several large North American IOUs.
  • Led CIS software and procurement efforts at Duke Energy, Dominion Energy, ConEd and National Grid.
  • Led efforts associated with the selection of a dedicated Change Management and an MDM integrator.
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Strategic Account Manager (2014-2016)
iFactor provides preference management, automated customer alerts, mobile applications and a variety mapping solutions to the utility industry. iFactor was purchased by KUBRA in 2016.

Provided sales, marketing, account management and implementation services associated with the full suite of iFactor solutions for utilities across the United States. Some of the client responsibilities included the Mid American Energy family of utilities of Pacificorp, NV Energy and Mid American and Exelon Utilities made up of ComEd, PECO and BG&E.
  • Implemented the first Storm Center 4 (newest version of the product) to PECO ahead of time surpassing aggressive client deadlines.
  • Implemented a new work order map across the Exelon companies that allows customer service representatives to visually identify and communicate where staff is working in the field.
  • Managed all aspects of the customer relationship including new opportunity identification, relationship management and all commercial activities.
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Director, Management Consulting (2012-2014)
Founded in 1915, Black & Veatch is a leading global engineering, consulting and construction company. Black & Veatch specializes in the Energy, Water, Telecommunications, Federal and Management Consulting markets. Black & Veatch currently has a global workforce of more than 10,000 working in over 100 offices worldwide with projects completed in more than 100 countries.

As part of the consulting organization, was responsible for the identification and delivery of new projects within the utility space. Also led sales efforts, coordinated proposal responses, managed the sales pipeline and worked across the organization to forge new relationships.

  • Established first consulting engagement at new mid-size utility paving way for multiple future opportunities.
  • Identified and delivered several strategic plans to clients covering both functional and technical aspects in order for them to meet long-term organizational goals.
  • Led multiple sales efforts including complex multi-vendor proposals associated with CIS and Smart Grid technologies.
  • Developed a 10-year enterprise technology strategic road map to support a large utility’s overall goals and future commission filings.
  • Created a 5-year $200M technology road map for a large utility with plans to implement AMI, MDM, CIS, OMS and EAM.
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Senior Business Sales Executive--(2011 - 2012)
Was responsible for identifying, qualifying and assisting in the closing of business solution sales opportunities across the United States. Although the focus is on consulting engagements with Global Business Services, the responsibilities of the role include bringing a complete solution to a client that takes into account both the technical and functional aspects of a project. Additionally, provides industry subject matter expertise to the IBM product line to ensure a appropriate value proposition has been developed.
  • Identified significant opportunity within the application managed services organization that assisted with a utility's ability to lower its operational and maintenance costs.
  • Worked across multiple product lines to develop strategic roadmaps that will be used to replace a legacy customer information system (CIS)
  • Established a new entry point related to business analytics for an East coast utility.
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Vice President, Sales/Director, Marketing and Sales--(2009 - 2011)
Cooper Power Systems engineers and manufactures hardware and software solutions that deliver reliable utility solutions to homes, industries, businesses, and institutions worldwide. Cooper purchsed Eka Systems in the spring, 2010. EKA was a Smart Grid AMI/MDM start-up firm that delivers a reliable, scalable, and highly secure mesh network platform that supports electric, water and gas meters on the same network.

Responsible for entire sales life cycle for all North American sales and marketing activities. Supervised sales force and proposal director with day-to-day activities associated with the pursuit of clients and delivery of proposals.


With Cooper purchase,
took on activities associated with the integration of the Cooper PLC solution, a cellular solution, the head-end software Yukon and various partnerships needed to deliver a complete solution to the target market customers. Establishing new software as a solution (SAS) integrating RF/PLC technology into a single integrated hosted offering. Leads team of regional sales managers and coordinates activities across organization.
  • Led proposal team on largest AMI FR project to date at Brownsville, TX securing a contract that will include approximately 100,000 water and electric endpoints worth approximately ($15-25M). Worked across departments and up and down the organization in developing RFP response and post-RFP solution victory strategy.
  • Led proposal team on major AMI/MDM victory in Fountain, CO worth $6M. Developed complete solution team that included four partnering companies. Wrote significant parts of proposal, developed pricing, led development of 8-hour presentation while also coordinating roles and responsibilities associated with all day activity.
  • Assisted with efforts to round out the Eka solution offerings to include meter data management and distribution automation.
  • Organized multiple large account list and contact information into a centralized CRM (Salesforce) to allow for more efficient reporting and account prioritization.
  • Revised and updated proposal response approach to professionalize the strategy and solution description while creating the solution implementation methodology
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Director (2003-2009) / Manager (1999-2003)
$60M+ (North American revenue) international software and consulting company serving the deregulated energy industry. Integral player in energy market restructuring, designing solutions for wholesale and retail market clients in North America.
Over a 10-year period played a significant role in the growth of Structure from a 24-person, start-up boutique firm to international success that at one time employed more than 275 professionals. Client responsibilities included business development and project delivery. Progressed from a single client project to promotion to Director within three years and consistently delivered $1M+ in sales (5-10% of total consulting revenue), achieving 40% margin and $500,000 EBIT.

Managed all aspects of the Commercial Relationship from identifying opportunities, establishing relationships, assessing needs, defining and pricing solutions, developing and presenting proposals, negotiating contracts and payment collection. Marketed a wide array of Structure’s consulting services including system implementation, business process and procedures, project management and organizational assessments. Also has deep technical and functional experience in with the entire project lifecycle, from initial account planning / service, scope projection, requirements definition, functional analyses, communication plans, vendor selection, system design, testing, implementation / readiness, and training.
  • Doubled sales, from $1M to $2M at ISO New England, leading to promotion as Director. Positioned Structure as a key vendor for a nine-year period, the longest tenured client in company history.
  • Tracked and pursued capital dollars at six complex ISO entities (of eight total US), with capital budgets from $25M to $200M+.
  • Sold and delivered first project at strategic client, PJM Interconnection — realized $250K through management of next generation settlement system testing, data transfer, and process alignment supporting PJM’s transition from a legacy settlement system to a custom-built, in-house solution
  • Sold and delivered first project at strategic client, PJM Interconnection — realized $250K through management of next generation settlement system testing, data transfer, and process alignment supporting PJM’s transition from a legacy settlement system to a custom-built, in-house solution
  • Reestablished relationship with California ISO (CAISO) after three-year gap, contributing to $100,000 in initial sales and $millions in potential pipeline opportunities through follow-on projects generated from this renewed association.
  • Advised clients in a diverse range of functional programs including data warehouse (Metadata) development; energy management system software implementation; settlement system software integration / testing; billing system development / maintenance; reliability assessment tool development, communication tool design; transmission operating guide review, editing, template design / integration (Sharepoint knowledge management software); RTO / ITS benchmark studies; ISO to RTO conversion program coordination; market entry and organizational design/development.
  • Participated in the recruitment, hiring, and orientation of more than 100 employees and championed the institution of first corporate profit sharing plan.
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Consultant (1995 – 1999);
Progression quickly from initial role as COBOL developer to software designer to team lead. Designed, delivered, and implemented enterprise Customer 1 Customer Information Systems (CIS) for Southern Company, Orange and Rockland and Comed (Excelon).
  • Managed team of 16 developers in the design and two-year implementation of a large, retail billing system.
  • Rescued millions in un-billed revenue for a large utility through a mixture of specialized tools and processes
  • Directed a 50-member team to optimize the billing processes to reduce and minimize billing exceptions.
  • Served as Customer /1 expert to identify and troubleshoot errors across multiple clients.
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Public Relations (1989 – 1992)
Worked through each baseball season while also attending school full time. Performed any duties as needed by the Public Relations department which covered all media operations and community relations.
  • Identified data for team notes, compiled statistics, and performed research to support day-to-day media inquiries.
  • Maintained official statistics for each home game that were submitted to the Elias Sports Bureau.
  • Supported community relations efforts through assembling, packaging, and distributing team materials.
  • Assisted with organization and administration of players community service appearances.